'Nothing' by The Script
The storyline behind this video is that lead singer Danny O'Donoghue is in a state of emotional depression and heartbreak. He is shown in a bar with his two friends, putting on a brave face and trying to be happy and lively. By the time they leave he is drunk and still seeming optimistic as they journey home, but as he passes a river he thinks he sees the love of his life in the water and dives in, only to realise once he is pulled out by his friends that he was delusional, culminating in his realisation that his relationship really is over.
The best quality of this music video is that we, the audience and viewers, are given a third person view on the bands night out. The benefit of this effect is that the viewers, who are very likely to be fans of the band, feel as though they are they're friends on a night out with them, which is every fans wish. In the questionnaire a majority answered that they like to see the actors performing; this video does just that. The lead singer, O'Donoghue performs as if he is drunk for the duration of the video. Some times he is performing in the narrative, supporting the storyline and taking the viewer on a journey, but subsequently he performs directly to the camera and thus the viewer, staying in character. This is what I ultimately enjoyed the most, the dramatic elements of the video.
The video demonstrates a very realistic situation; a heartbroken man, drinking his heartache away, trying to gain back any sense of happiness or livelyness as he now feels like the shadow of the man he used to be. The comments from youtube show present the love from the fans at the realism exhibited in the lyrics and the acting in the video. This is another huge appeal of the video as a lot of current music videos are likely to either be un-realistic with lots of special effects, or with quite predictable storylines. The Script mmusic videos give their fans exactly what they want. 
(Click here to see 'The Making of Nothing') I searched for the making of this video and luckily it was posted. From watching this its interesting to learn about the kind of shots that are used in certain scenes as well as the processes of music video making. The most educational part of watching the making of the video was when the crew moved to 'Underwater Studios' to shoot the scene when Danny jumps into (what is supposedly) Camden Lock. I'd known that there was a studio particularly for filming underwater and it was very interesting too see how that process went ahead.
Overall i found this video very enjoyable to watch because of its performance factor; the acting, the singing, the 3rd person view. Thanks to the Script for this awesome song and music video!
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